Last night on a rainy Chicago evening hundreds of the Windy City's most fashionable women met at The Pump Room to "Say Yes to Beauty" The exclusive "Say Yes" event hosted by the iconic Johnson Publishing Company (JPC) brands, Jet Magazine and Fashion Fair Cosmetics was our introduction into the newly revamped Fashion Fair cosmetic line. Guests enjoyed complimentary "Say Yes" cocktails, appetizers and mini makeovers while DJ Kiss spinned hot R&B and Hip Hop tunes all night long.
The JPC dream team behind the event JPC Chairman - Linda Johson Rice, JPC CEO - Desiree Rogers and Editor in Chief of Jet Magazine - Mitzi Miller mingled with the crowd and shared with us their excitement about the refreshed cosmetic line.
Toya Nicole interviewing Editor in Chief of Jet Magazine, Mitzi Miller The Jet Magazine and Fashion Fair partnership is all about "reintroducing Fashion Fair to a younger generation of women with bright new colors to match everyone's skin tone" shared Miller. The largest black-owned cosmetics company has been around for over 40 years and while some may think they know all about the brand, Miller encouraged women to "take a second look at the totally refreshed line" In support of the campaign Fashion Fair recently premiered the short film "Say Yes" directed by Ava DuVernay. Starring Lance Gross and Kali Hawk, "Say Yes" (named after the Fashion Fair lip color) "explores the power of the affirmative, and the beauty that blossoms from embracing life." I am looking forward to trying out the new line and saying YES to - life, love and beauty! Check out some fabulous photos from the evening |